Ad Group Insights

User Interface

Automation

Dataflow

Field	Description	Comment
Customer ID	Select Customer ID
Campaigns	All Select campaigns
Ad Groups	All Select Ad Groups
Metrics (Ad Group)	Select Metrics	Refer to "Metrics(Ad Group)" section below this page
Metrics	Select Metrics	Refer to "Metrics" section below this page
Date Range	Yesterday (Default) Today Last 7 Days Last Business Week This Month Last Month Last 14 Days Last 30 Days This Week Sun Today This Week Mon Today Last Week Sun Sat Last Week Mon Sun
Order By	Ad Group ID (Default) Ad Group Name Campaign Ad Group Type Ad Group Status
Order Direction	Ascending (Default) Descending

Response Datas

Metrics(Ad Groups)

Key	Description
ad_group.ad_rotation_mode	Ad rotation mode
ad_group.type	Ad group type
ad_group.tracking_url_template	Tracking URL template
ad_group.targeting_setting.target_restrictions	Target restrictions
ad_group.target_roas	Target ROAS
ad_group.target_cpv_micros	Target CPV micros
ad_group.target_cpm_micros	Target CPM micros
ad_group.target_cpa_micros	Target CPA micros
ad_group.status	Ad group status
ad_group.resource_name	Resource name
ad_group.primary_status_reasons	Primary status reasons
ad_group.primary_status	Primary status
ad_group.percent_cpc_bid_micros	Percent CPC bid micros
ad_group.optimized_targeting_enabled	Optimized targeting enabled
ad_group.name	Ad group name
ad_group.labels	Ad group labels
ad_group.id	Ad group ID
ad_group.fixed_cpm_micros	Fixed CPM micros
ad_group.final_url_suffix	Final URL suffix
ad_group.excluded_parent_asset_set_types	Execuled parent asset set types
ad_group.excluded_parent_asset_field_types	Excluded parent asset field types
ad_group.exclude_demographic_expansion	Exclude demographic expansion
ad_group.effective_target_roas_source	Effictive target ROAS source
ad_group.effective_target_roas	Effective target ROAS
ad_group.effective_target_cpa_source	Effictive target CPA source
ad_group.effective_target_cpa_micros	Effective target CPA micros
ad_group.effective_cpc_bid_micros	Effective CPC bid micros
ad_group.display_custom_bid_dimension	Display custom bid dimension
ad_group.cpv_bid_micros	CPV bid micros
ad_group.cpm_bid_micros	CPM bid micros
ad_group.cpc_bid_micros	CPC bid micros
ad_group.campaign	Campaign
ad_group.base_ad_group	Base ad group
ad_group.audience_setting.use_audience_grouped	Use audience grouped

Metrics

Key	Description
metrics.absolute_top_impression_percentage	Absolute top impression percentage
metrics.active_view_cpm	Active view CPM
metrics.active_view_ctr	Active view CTR
metrics.active_view_measurability	Active view Measurability
metrics.active_view_impressions	Active view impressions
metrics.active_view_measurable_cost_micros	Active view measureable cost micros
metrics.active_view_measurable_impressions	Active view measurable impressions
metrics.view_through_conversions	View though conversions
metrics.video_views	Video views
metrics.video_view_rate	Video view rate
metrics.video_quartile_p75_rate	Video quartile rate 75%
metrics.video_quartile_p50_rate	Video quartile rate 50%
metrics.video_quartile_p25_rate	Video quartile rate 25%
metrics.video_quartile_p100_rate	Video quartile rate 100%
metrics.value_per_current_model_attributed_conversion	Value per current model attributed conversion
metrics.value_per_conversions_by_conversion_date	Value per conversions by conversion date
metrics.value_per_conversion	Value per conversion
metrics.value_per_all_conversions_by_conversion_date	Value per all conversions by conversion date
metrics.value_per_all_conversions	Value per all conversions
metrics.units_sold	Units sold
metrics.top_impression_percentage	Top impression percentage
metrics.search_top_impression_share	Search top impression share
metrics.search_rank_lost_top_impression_share	Search rank lost top impression share
metrics.search_rank_lost_impression_share	Search rank lost impression share
metrics.search_rank_lost_absolute_top_impression_share	Search rank lost absolute top impression share
metrics.search_impression_share	Search impression share
metrics.search_exact_match_impression_share	Search exact match impression share
metrics.search_budget_lost_top_impression_share	Search budget lost top impression share
metrics.search_budget_lost_absolute_top_impression_share	Search budget lost absolute top impression share
metrics.search_absolute_top_impression_share	Search absolute top impression share
metrics.revenue_micros	Revenue micros
metrics.relative_ctr	Relative CTR
metrics.phone_through_rate	Phone through rate
metrics.phone_impressions	Phone impressions
metrics.phone_calls	Phone calls
metrics.percent_new_visitors	Percent new visitors
metrics.orders	Orders
metrics.new_customer_lifetime_value	New customer lifetime value
metrics.lead_units_sold	Lead units sold
metrics.lead_revenue_micros	Lead revenue micros
metrics.lead_gross_profit_micros	Lead gross profit micros
metrics.lead_cost_of_goods_sold_micros	Lead cost of goods sold micros
metrics.interactions	Interactions
metrics.interaction_rate	Interaction rate
metrics.interaction_event_types	Interaction event types
metrics.impressions	Impressions
metrics.gross_profit_micros	Gross profit micros
metrics.gross_profit_margin	Gross profit margin
metrics.gmail_secondary_clicks	Gmail secondary clicks
metrics.gmail_saves	Gmail saves
metrics.gmail_forwards	Gmail forwards
metrics.engagements	Engagements
metrics.engagement_rate	Engagement rate
metrics.current_model_attributed_conversions_value	Current model attributed conversions value
metrics.current_model_attributed_conversions	Current model attributed conversions
metrics.ctr	CTR
metrics.cross_sell_units_sold	Cross sell units sold
metrics.cross_sell_revenue_micros	Cross sell revenue micros
metrics.cross_sell_gross_profit_micros	Cross sell gross profit micros
metrics.cross_sell_cost_of_goods_sold_micros	Cross sell cost of goods sold micros
metrics.cross_device_conversions_value_micros	Cross device conversions value micros
metrics.cross_device_conversions	Cross device conversions
metrics.cost_per_current_model_attributed_conversion	Cost per current model attributed conversion
metrics.cost_per_conversion	Cost per conversion
metrics.cost_per_all_conversions	Cost per all conversions
metrics.cost_of_goods_sold_micros	Cost of goods sold micros
metrics.cost_micros	Cost micros
metrics.conversions_value_by_conversion_date	Conversions value by conversion date
metrics.conversions_value	Conversions value
metrics.conversions_from_interactions_rate	Conversions from interactions rate
metrics.conversions_by_conversion_date	Conversions by conversion date
metrics.conversions	Conversions
metrics.content_rank_lost_impression_share	Content rank lost impression share
metrics.content_impression_share	Content impression share
metrics.clicks	Clicks
metrics.bounce_rate	Bounce rate
metrics.average_time_on_site	Average time on site
metrics.average_page_views	Average page views
metrics.average_order_value_micros	Average order value micros
metrics.average_cpv	Average CPV
metrics.average_cpm	Average CPM
metrics.average_cpe	Average CPE
metrics.average_cpc	Average CPC
metrics.average_cost	Average Cost
metrics.average_cart_size	Average cart size
metrics.all_new_customer_lifetime_value	All new customer lifetime value
metrics.all_conversions_value_by_conversion_date	All conversions value by conversion date
metrics.all_conversions_value	All conversion value
metrics.all_conversions_from_interactions_rate	All conversions from interactions rate
metrics.all_conversions_by_conversion_date	All conversions by conversion date
metrics.all_conversions	All conversions
metrics.active_view_viewability	Active view viewability