Ad Group Ad Insights
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Campaigns
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Ad Groups
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Metrics (Ad Group Ads)
Select Metrics
Refer to "Metrics(Ad Group Ads)" section below this page
Metrics
Select Metrics
Refer to "Metrics" section below this page
Date Range
Yesterday (Default)
Today
Last 7 Days
Last Business Week
This Month
Last Month
Last 14 Days
Last 30 Days
This Week Sun Today
This Week Mon Today
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Ad Group Ad ID (Default)
Ad Type
Ad Status
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Ascending (Default)
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ad_group_ad.labels
Ad group ad labels
ad_group_ad.ad_strength
Ad group ad strength
ad_group_ad.ad_group_ad_asset_automation_settings
Asset automation settings
ad_group_ad.ad_group
Ad group
ad_group_ad.ad.video_responsive_ad.videos
Responsive ad videos
ad_group_ad.ad.video_responsive_ad.long_headlines
Responsive ad long headlines
ad_group_ad.ad.video_responsive_ad.headlines
Responsive ad headlines
ad_group_ad.ad.video_responsive_ad.descriptions
Responsive ad descriptions
ad_group_ad.ad.video_responsive_ad.companion_banners
Responsive ad companion banners
ad_group_ad.ad.video_responsive_ad.call_to_actions
Responsive ad call to actions
ad_group_ad.ad.video_responsive_ad.breadcrumb2
Responsive ad breadcomb2
ad_group_ad.ad.video_responsive_ad.breadcrumb1
Responsive ad breadcomb1
ad_group_ad.ad.video_ad.video.asset
Video asset
ad_group_ad.ad.video_ad.out_stream.headline
Outstream headline
ad_group_ad.ad.video_ad.out_stream.description
Outstream description
ad_group_ad.ad.video_ad.non_skippable.companion_banner.asset
Companion banner asset
ad_group_ad.ad.video_ad.non_skippable.action_headline
Action headline
ad_group_ad.ad.video_ad.non_skippable.action_button_label
Action button label
ad_group_ad.ad.video_ad.in_stream.companion_banner.asset
Companion banner asset
ad_group_ad.ad.video_ad.in_stream.action_button_label
In stream action button label
ad_group_ad.ad.video_ad.in_stream.action_headline
In stream action headline
ad_group_ad.ad.video_ad.in_feed.thumbnail
In feed thumbnail
ad_group_ad.ad.video_ad.in_feed.headline
In feed headline
ad_group_ad.ad.video_ad.in_feed.description2
In feed description2
ad_group_ad.ad.video_ad.in_feed.description1
In feed description1
ad_group_ad.ad.video_ad.bumper.companion_banner.asset
Bumper companion banner
ad_group_ad.ad.video_ad.bumper.action_headline
Bumper action headline
ad_group_ad.ad.video_ad.bumper.action_button_label
Bumper action button label
ad_group_ad.ad.type
Ad type
ad_group_ad.ad.tracking_url_template
Tracking URL template
ad_group_ad.ad.text_ad.headline
Text ad headline
ad_group_ad.status
Ad status
ad_group_ad.resource_name
Resource name
ad_group_ad.primary_status_reasons
Primary status reasons
ad_group_ad.primary_status
Primary status
ad_group_ad.policy_summary.review_status
Review status
ad_group_ad.policy_summary.policy_topic_entries
Policy topic entries
ad_group_ad.policy_summary.approval_status
Approval status
ad_group_ad.action_items
Action items
ad_group_ad.ad.image_ad.pixel_width
Pixel width of an image ad
ad_group_ad.ad.image_ad.pixel_height
Pixel height of an image ad
ad_group_ad.ad.image_ad.name
Name of an image ad
ad_group_ad.ad.image_ad.mime_type
MIME type of an image ad
ad_group_ad.ad.image_ad.image_url
Image URL of an image ad
ad_group_ad.ad.id
Ad ID
ad_group_ad.ad.final_urls
Final URLs
ad_group_ad.ad.final_url_suffix
Final URL suffix
ad_group_ad.ad.final_app_urls
Final app URLs
ad_group_ad.ad.display_url
Display URL
ad_group_ad.ad.device_preference
Device preference
ad_group_ad.ad.display_upload_ad.display_upload_product_type
Display upload product type
ad_group_ad.ad.display_upload_ad.media_bundle
Media bundle
ad_group_ad.ad.expanded_dynamic_search_ad.description
Description of the Expanded dynamic search ad
ad_group_ad.ad.expanded_dynamic_search_ad.description2
Description 2 of the Expanded dynamic search ad
ad_group_ad.ad.expanded_text_ad.description
Description of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.description2
Description 2 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part1
Headline part1 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part2
Headline part2 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part3
Headline part3 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.path1
Path1 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.path2
Path2 of the Expanded text ad
ad_group_ad.ad.smart_campaign_ad.headlines
Headline of the smart campaign ad
ad_group_ad.ad.smart_campaign_ad.descriptions
Descriptions of the smart campaign ad
ad_group_ad.ad.shopping_smart_ad
Shopping smart ad
ad_group_ad.ad.shopping_product_ad
Shopping product ad
ad_group_ad.ad.shopping_comparison_listing_ad.headline
Headline of the Shopping comparison listing ad
ad_group_ad.ad.responsive_search_ad.path2
Path2 of the response search ad
ad_group_ad.ad.responsive_search_ad.path1
Path1 of the response search ad
ad_group_ad.ad.responsive_search_ad.headlines
Headlines of the response search ad
ad_group_ad.ad.responsive_search_ad.descriptions
Descriptions of the response search ad
ad_group_ad.ad.responsive_display_ad.youtube_videos
Youtube Video of the responsive display ad
ad_group_ad.ad.responsive_display_ad.square_marketing_images
Square market images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.square_logo_images
Square logo images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.promo_text
Promo text of the responsive display ad
ad_group_ad.ad.responsive_display_ad.price_prefix
Price prefix of the responsive display ad
ad_group_ad.ad.responsive_display_ad.marketing_images
Marketing images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.main_color
Main color of the responsive display ad
ad_group_ad.ad.responsive_display_ad.long_headline
Long headling of the responsive display ad
ad_group_ad.ad.responsive_display_ad.headlines
Headlines of the responsive display ad
ad_group_ad.ad.responsive_display_ad.logo_images
Logo images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.format_setting
Format setting of the responsive display ad
ad_group_ad.ad.added_by_google_ads
Added by Google Ads
ad_group_ad.ad.app_ad.descriptions
Descriptions of an App Ad
ad_group_ad.ad.app_ad.html5_media_bundles
HTML5 media bundle of an App Ad
ad_group_ad.ad.app_ad.headlines
Headlines of an app ad
ad_group_ad.ad.app_ad.images
Images of an app ad
ad_group_ad.ad.app_ad.mandatory_ad_text
Mandatory ad text of an app ad
ad_group_ad.ad.app_ad.youtube_videos
Youtube videos of an app ad
ad_group_ad.ad.app_engagement_ad.descriptions
Descriptions of an app ad
ad_group_ad.ad.app_engagement_ad.headlines
Headlines of an app engagement ad
ad_group_ad.ad.app_engagement_ad.images
Images of an app engagement ad
ad_group_ad.ad.app_pre_registration_ad.headlines
Headlines of an app pre registration ad
ad_group_ad.ad.app_pre_registration_ad.descriptions
Description of an app pre registration ad
ad_group_ad.ad.app_engagement_ad.videos
Videos of an app engagement ad
metrics.view_through_conversions
View though conversions
metrics.video_views
Video vies
metrics.video_view_rate
Video view rate
metrics.video_quartile_p75_rate
Video quartile rate 75%
metrics.video_quartile_p50_rate
Video quartile rate 50%
metrics.video_quartile_p25_rate
Video quartile rate 25%
metrics.video_quartile_p100_rate
Video quartile rate 100%
metrics.value_per_current_model_attributed_conversion
Value per current model attributed conversion
metrics.value_per_conversions_by_conversion_date
Value per conversions by conversion date
metrics.value_per_conversion
Value per conversion
metrics.value_per_all_conversions_by_conversion_date
Value per all conversions by conversion date
metrics.value_per_all_conversions
Value per all conversions
metrics.units_sold
Units sold
metrics.top_impression_percentage
Top impression percentage
metrics.revenue_micros
Revenue micros
metrics.percent_new_visitors
Percent new visitors
metrics.orders
Orders
metrics.lead_units_sold
Lead units sold
metrics.new_customer_lifetime_value
New customer lifetime value
metrics.lead_revenue_micros
Lead revenue micros
metrics.lead_cost_of_goods_sold_micros
Lead cost of goods sold micros
metrics.interactions
Interactions
metrics.interaction_rate
Interaction rate
metrics.interaction_event_types
Interaction event types
metrics.gross_profit_micros
Gross profile micros
metrics.impressions
Impressions
metrics.gross_profit_margin
Gross profit margin
metrics.conversions_by_conversion_date
Conversions by conversion date
metrics.conversions_from_interactions_rate
Conversions from interactions rate
metrics.conversions_value
Conversions value
metrics.conversions_value_by_conversion_date
Conversions value by conversion date
metrics.cost_micros
Cost micros
metrics.cost_of_goods_sold_micros
Cost of goods sold micros
metrics.cost_per_all_conversions
Cost per all conversions
metrics.cost_per_conversion
Cost per conversion
metrics.cost_per_current_model_attributed_conversion
Cost per current model attributed conversion
metrics.cross_device_conversions
Cross device conversions
metrics.cross_sell_cost_of_goods_sold_micros
Cross sell cost of goods sold micros
metrics.cross_device_conversions_value_micros
Cross device conversions value micros
metrics.cross_sell_gross_profit_micros
Cross sell gross profit micros
metrics.cross_sell_revenue_micros
Cross sell revenue micros
metrics.cross_sell_units_sold
Cross sell units sold
metrics.ctr
CTR
metrics.current_model_attributed_conversions
Current model attributed conversions
metrics.current_model_attributed_conversions_value
Current model attributed conversions value
metrics.engagement_rate
Engagement rate
metrics.engagements
Engagements
metrics.gmail_forwards
Gmail forwards
metrics.gmail_saves
Gmail Saves
metrics.gmail_secondary_clicks
Gmail seconday clicks
metrics.conversions
Conversions
metrics.clicks
Clicks
metrics.bounce_rate
Bounce rate
metrics.average_time_on_site
Average time on site
metrics.average_page_views
Average page views
metrics.average_cpv
Average CPV
metrics.average_order_value_micros
Average order value micros
metrics.average_cpm
Average CPM
metrics.average_cpe
Average CPE
metrics.average_cpc
Average CPC
metrics.average_cart_size
Average cart size
metrics.average_cost
Average cost
metrics.all_new_customer_lifetime_value
All new customer lifetime value
metrics.all_conversions_value_by_conversion_date
All conversions value by conversion date
metrics.all_conversions_value
All conversions value
metrics.all_conversions_from_interactions_rate
All conversions from interactions rate
metrics.all_conversions_by_conversion_date
All conversions by conversion date
metrics.all_conversions
All conversions
metrics.active_view_viewability
Active view viewability
metrics.active_view_measurable_impressions
Active view measurable impressions
metrics.active_view_measurable_cost_micros
Active view measurable cost micros
metrics.active_view_measurability
Active view measurability
metrics.active_view_impressions
Active view impressions
metrics.active_view_ctr
Active view CTR
metrics.active_view_cpm
Active view CPM
metrics.absolute_top_impression_percentage
Absolute top impression percentage
