Ad Group Ad Insights

User Interface

Automation

Dataflow

Field	Description	Comment
Customer ID	Select Customer ID
Campaigns	All Select campaigns
Ad Groups	All Select Ad Groups
Metrics (Ad Group Ads)	Select Metrics	Refer to "Metrics(Ad Group Ads)" section below this page
Metrics	Select Metrics	Refer to "Metrics" section below this page
Date Range	Yesterday (Default) Today Last 7 Days Last Business Week This Month Last Month Last 14 Days Last 30 Days This Week Sun Today This Week Mon Today Last Week Sun Sat Last Week Mon Sun
Order By	Ad Group Ad ID (Default) Ad Type Ad Status
Order Direction	Ascending (Default) Descending

Response Datas

Metrics(Ad Group Ads)

Key	Description
ad_group_ad.labels	Ad group ad labels
ad_group_ad.ad_strength	Ad group ad strength
ad_group_ad.ad_group_ad_asset_automation_settings	Asset automation settings
ad_group_ad.ad_group	Ad group
ad_group_ad.ad.video_responsive_ad.videos	Responsive ad videos
ad_group_ad.ad.video_responsive_ad.long_headlines	Responsive ad long headlines
ad_group_ad.ad.video_responsive_ad.headlines	Responsive ad headlines
ad_group_ad.ad.video_responsive_ad.descriptions	Responsive ad descriptions
ad_group_ad.ad.video_responsive_ad.companion_banners	Responsive ad companion banners
ad_group_ad.ad.video_responsive_ad.call_to_actions	Responsive ad call to actions
ad_group_ad.ad.video_responsive_ad.breadcrumb2	Responsive ad breadcomb2
ad_group_ad.ad.video_responsive_ad.breadcrumb1	Responsive ad breadcomb1
ad_group_ad.ad.video_ad.video.asset	Video asset
ad_group_ad.ad.video_ad.out_stream.headline	Outstream headline
ad_group_ad.ad.video_ad.out_stream.description	Outstream description
ad_group_ad.ad.video_ad.non_skippable.companion_banner.asset	Companion banner asset
ad_group_ad.ad.video_ad.non_skippable.action_headline	Action headline
ad_group_ad.ad.video_ad.non_skippable.action_button_label	Action button label
ad_group_ad.ad.video_ad.in_stream.companion_banner.asset	Companion banner asset
ad_group_ad.ad.video_ad.in_stream.action_button_label	In stream action button label
ad_group_ad.ad.video_ad.in_stream.action_headline	In stream action headline
ad_group_ad.ad.video_ad.in_feed.thumbnail	In feed thumbnail
ad_group_ad.ad.video_ad.in_feed.headline	In feed headline
ad_group_ad.ad.video_ad.in_feed.description2	In feed description2
ad_group_ad.ad.video_ad.in_feed.description1	In feed description1
ad_group_ad.ad.video_ad.bumper.companion_banner.asset	Bumper companion banner
ad_group_ad.ad.video_ad.bumper.action_headline	Bumper action headline
ad_group_ad.ad.video_ad.bumper.action_button_label	Bumper action button label
ad_group_ad.ad.type	Ad type
ad_group_ad.ad.tracking_url_template	Tracking URL template
ad_group_ad.ad.text_ad.headline	Text ad headline
ad_group_ad.status	Ad status
ad_group_ad.resource_name	Resource name
ad_group_ad.primary_status_reasons	Primary status reasons
ad_group_ad.primary_status	Primary status
ad_group_ad.policy_summary.review_status	Review status
ad_group_ad.policy_summary.policy_topic_entries	Policy topic entries
ad_group_ad.policy_summary.approval_status	Approval status
ad_group_ad.action_items	Action items
ad_group_ad.ad.image_ad.pixel_width	Pixel width of an image ad
ad_group_ad.ad.image_ad.pixel_height	Pixel height of an image ad
ad_group_ad.ad.image_ad.name	Name of an image ad
ad_group_ad.ad.image_ad.mime_type	MIME type of an image ad
ad_group_ad.ad.image_ad.image_url	Image URL of an image ad
ad_group_ad.ad.id	Ad ID
ad_group_ad.ad.final_urls	Final URLs
ad_group_ad.ad.final_url_suffix	Final URL suffix
ad_group_ad.ad.final_app_urls	Final app URLs
ad_group_ad.ad.display_url	Display URL
ad_group_ad.ad.device_preference	Device preference
ad_group_ad.ad.display_upload_ad.display_upload_product_type	Display upload product type
ad_group_ad.ad.display_upload_ad.media_bundle	Media bundle
ad_group_ad.ad.expanded_dynamic_search_ad.description	Description of the Expanded dynamic search ad
ad_group_ad.ad.expanded_dynamic_search_ad.description2	Description 2 of the Expanded dynamic search ad
ad_group_ad.ad.expanded_text_ad.description	Description of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.description2	Description 2 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part1	Headline part1 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part2	Headline part2 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.headline_part3	Headline part3 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.path1	Path1 of the Expanded text ad
ad_group_ad.ad.expanded_text_ad.path2	Path2 of the Expanded text ad
ad_group_ad.ad.smart_campaign_ad.headlines	Headline of the smart campaign ad
ad_group_ad.ad.smart_campaign_ad.descriptions	Descriptions of the smart campaign ad
ad_group_ad.ad.shopping_smart_ad	Shopping smart ad
ad_group_ad.ad.shopping_product_ad	Shopping product ad
ad_group_ad.ad.shopping_comparison_listing_ad.headline	Headline of the Shopping comparison listing ad
ad_group_ad.ad.responsive_search_ad.path2	Path2 of the response search ad
ad_group_ad.ad.responsive_search_ad.path1	Path1 of the response search ad
ad_group_ad.ad.responsive_search_ad.headlines	Headlines of the response search ad
ad_group_ad.ad.responsive_search_ad.descriptions	Descriptions of the response search ad
ad_group_ad.ad.responsive_display_ad.youtube_videos	Youtube Video of the responsive display ad
ad_group_ad.ad.responsive_display_ad.square_marketing_images	Square market images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.square_logo_images	Square logo images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.promo_text	Promo text of the responsive display ad
ad_group_ad.ad.responsive_display_ad.price_prefix	Price prefix of the responsive display ad
ad_group_ad.ad.responsive_display_ad.marketing_images	Marketing images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.main_color	Main color of the responsive display ad
ad_group_ad.ad.responsive_display_ad.long_headline	Long headling of the responsive display ad
ad_group_ad.ad.responsive_display_ad.headlines	Headlines of the responsive display ad
ad_group_ad.ad.responsive_display_ad.logo_images	Logo images of the responsive display ad
ad_group_ad.ad.responsive_display_ad.format_setting	Format setting of the responsive display ad
ad_group_ad.ad.added_by_google_ads	Added by Google Ads
ad_group_ad.ad.app_ad.descriptions	Descriptions of an App Ad
ad_group_ad.ad.app_ad.html5_media_bundles	HTML5 media bundle of an App Ad
ad_group_ad.ad.app_ad.headlines	Headlines of an app ad
ad_group_ad.ad.app_ad.images	Images of an app ad
ad_group_ad.ad.app_ad.mandatory_ad_text	Mandatory ad text of an app ad
ad_group_ad.ad.app_ad.youtube_videos	Youtube videos of an app ad
ad_group_ad.ad.app_engagement_ad.descriptions	Descriptions of an app ad
ad_group_ad.ad.app_engagement_ad.headlines	Headlines of an app engagement ad
ad_group_ad.ad.app_engagement_ad.images	Images of an app engagement ad
ad_group_ad.ad.app_pre_registration_ad.headlines	Headlines of an app pre registration ad
ad_group_ad.ad.app_pre_registration_ad.descriptions	Description of an app pre registration ad
ad_group_ad.ad.app_engagement_ad.videos	Videos of an app engagement ad

Metrics

Key	Description
metrics.view_through_conversions	View though conversions
metrics.video_views	Video vies
metrics.video_view_rate	Video view rate
metrics.video_quartile_p75_rate	Video quartile rate 75%
metrics.video_quartile_p50_rate	Video quartile rate 50%
metrics.video_quartile_p25_rate	Video quartile rate 25%
metrics.video_quartile_p100_rate	Video quartile rate 100%
metrics.value_per_current_model_attributed_conversion	Value per current model attributed conversion
metrics.value_per_conversions_by_conversion_date	Value per conversions by conversion date
metrics.value_per_conversion	Value per conversion
metrics.value_per_all_conversions_by_conversion_date	Value per all conversions by conversion date
metrics.value_per_all_conversions	Value per all conversions
metrics.units_sold	Units sold
metrics.top_impression_percentage	Top impression percentage
metrics.revenue_micros	Revenue micros
metrics.percent_new_visitors	Percent new visitors
metrics.orders	Orders
metrics.lead_units_sold	Lead units sold
metrics.new_customer_lifetime_value	New customer lifetime value
metrics.lead_revenue_micros	Lead revenue micros
metrics.lead_cost_of_goods_sold_micros	Lead cost of goods sold micros
metrics.interactions	Interactions
metrics.interaction_rate	Interaction rate
metrics.interaction_event_types	Interaction event types
metrics.gross_profit_micros	Gross profile micros
metrics.impressions	Impressions
metrics.gross_profit_margin	Gross profit margin
metrics.conversions_by_conversion_date	Conversions by conversion date
metrics.conversions_from_interactions_rate	Conversions from interactions rate
metrics.conversions_value	Conversions value
metrics.conversions_value_by_conversion_date	Conversions value by conversion date
metrics.cost_micros	Cost micros
metrics.cost_of_goods_sold_micros	Cost of goods sold micros
metrics.cost_per_all_conversions	Cost per all conversions
metrics.cost_per_conversion	Cost per conversion
metrics.cost_per_current_model_attributed_conversion	Cost per current model attributed conversion
metrics.cross_device_conversions	Cross device conversions
metrics.cross_sell_cost_of_goods_sold_micros	Cross sell cost of goods sold micros
metrics.cross_device_conversions_value_micros	Cross device conversions value micros
metrics.cross_sell_gross_profit_micros	Cross sell gross profit micros
metrics.cross_sell_revenue_micros	Cross sell revenue micros
metrics.cross_sell_units_sold	Cross sell units sold
metrics.ctr	CTR
metrics.current_model_attributed_conversions	Current model attributed conversions
metrics.current_model_attributed_conversions_value	Current model attributed conversions value
metrics.engagement_rate	Engagement rate
metrics.engagements	Engagements
metrics.gmail_forwards	Gmail forwards
metrics.gmail_saves	Gmail Saves
metrics.gmail_secondary_clicks	Gmail seconday clicks
metrics.conversions	Conversions
metrics.clicks	Clicks
metrics.bounce_rate	Bounce rate
metrics.average_time_on_site	Average time on site
metrics.average_page_views	Average page views
metrics.average_cpv	Average CPV
metrics.average_order_value_micros	Average order value micros
metrics.average_cpm	Average CPM
metrics.average_cpe	Average CPE
metrics.average_cpc	Average CPC
metrics.average_cart_size	Average cart size
metrics.average_cost	Average cost
metrics.all_new_customer_lifetime_value	All new customer lifetime value
metrics.all_conversions_value_by_conversion_date	All conversions value by conversion date
metrics.all_conversions_value	All conversions value
metrics.all_conversions_from_interactions_rate	All conversions from interactions rate
metrics.all_conversions_by_conversion_date	All conversions by conversion date
metrics.all_conversions	All conversions
metrics.active_view_viewability	Active view viewability
metrics.active_view_measurable_impressions	Active view measurable impressions
metrics.active_view_measurable_cost_micros	Active view measurable cost micros
metrics.active_view_measurability	Active view measurability
metrics.active_view_impressions	Active view impressions
metrics.active_view_ctr	Active view CTR
metrics.active_view_cpm	Active view CPM
metrics.absolute_top_impression_percentage	Absolute top impression percentage