Run Report

User Interface

Automation

Dataflow

Field	Description	Comment
Customer	Select Customer
Property	Select Property
Dimensions	Select Dimensions	Refer to "Dimensions" section below this page
Metrics	Select Metrics	Refer to "Metrics" section below this page
Start Date	The inclusive start date for the query	Format : YYYY-MM-DD
End Date	The inclusive end date for the query	Format : YYYY-MM-DD
Date Range Name	Name of date range

You can use reserved keywords when entering start and end dates:

• today : Today

• yesterday : Yesterday

• NdaysAgo : N days ago (e.g., for 3 days ago, enter 3daysAgo)

Date Range Name refers to the identifier for the selected date range — enter any custom, identifiable value.

You can retrieve a maximum of 9 metrics, including both default and additional metrics. If you request more than 9, an error will occur. In that case, you’ll need to create a new automation or dataflow and adjust the number of metrics accordingly.

Response Datas

Dimensions

Key	Description
achievementId	Achievement ID
adFormat	Ad format
adSourceName	Ad source name
adUnitName	Ad unit name
appVersion	App version
audienceId	Audience ID
audienceName	Audience name
audienceResourceName	Audience resource name
brandingInterest	Branding Interest
browser	Browser
campaignId	Campaign ID
campaignName	Campaign Name
character	Character
city	City
cityId	City ID
cm360AccountId	CM360 Account ID
cm360AccountName	CM360 Account Name
cm360AdvertiserId	CM360 Advertiser ID
cm360AdvertiserName	CM360 Advertiser Name
cm360CampaignId	CM360 Campaign ID
cm360CampaignName	CM360 Campaign Name
cm360CreativeFormat	CM360 Creative Format
cm360CreativeId	CM360 Creative ID
cm360CreativeName	CM360 Creative Name
cm360CreativeType	CM360 Creative Type
cm360CreativeTypeId	CM360 Creative Type ID
cm360CreativeVersion	CM360 Creative Version
cm360Medium	CM360 Medium
cm360PlacementCostStructure	CM360 Placement Cost Structure
cm360PlacementId	CM360 Place ID
cm360PlacementName	CM360 Place name
cm360RenderingId	CM360 Rendering ID
cm360SiteId	CM360 Site ID
cm360SiteName	CM360 Site Name
cm360Source	CM360 Source
cm360SourceMedium	CM360 Source Medium
cohort	Cohort
cohortNthDay	Cohort Nth day
cohortNthMonth	Cohort Nth month
cohortNthWeek	Cohort Nth week
contentGroup	Content Group
contentId	Content ID
contentType	Content Type
continent	Content Location
continentId	Content Location ID
country	Country
countryId	Country ID
currencyCode	Currency Code
date	Date
dateHour	Date hour
dateHourMinute	Date hour minute
day	Day
dayOfWeek	Day of week
dayOfWeekName	Day of week name
defaultChannelGroup	Default Channel Group
deviceCategory	Device Category
deviceModel	Device Model
dv360AdvertiserId	DV360 Advertiser ID
dv360AdvertiserName	DV360 Advertiser Name
dv360CampaignId	DV360 Campaign ID
dv360CampaignName	DV360 Campaign Name
dv360CreativeFormat	DV360 Creative Format
dv360CreativeId	DV360 Creative ID
dv360CreativeName	DV360 Creative Name
dv360ExchangeId	DV360 Exchange ID
dv360ExchangeName	DV360 Exchange Name
dv360InsertionOrderId	DV360 Insert Order ID
dv360InsertionOrderName	DV360 Insertion Order Name
dv360LineItemId	DV360 Line Item ID
dv360LineItemName	DV360 Line Item Name
dv360Medium	DV360 Medium
dv360PartnerId	DV360 Partner ID
dv360PartnerName	DV360 Partner Name
dv360Source	DV360 Source
dv360SourceMedium	DV360 Source Medium
eventName	Event Name
fileExtension	File Extension
fileName	File Name
firstSessionDate	First Session Date
firstUserCampaignId	First User Campaign ID
firstUserCampaignName	First User Campaign Name
firstUserCm360AccountId	First User CM360 Account ID
firstUserCm360AccountName	First User CM360 Account Name
firstUserCm360AdvertiserId	First User CM360 Advertiser ID
firstUserCm360AdvertiserName	First User CM360 Advertiser Name
firstUserCm360CampaignId	First User CM360 Campaign ID
firstUserCm360CampaignName	First User CM360 Campaign Name
firstUserCm360CreativeFormat	First User CM360 Creative Format
firstUserCm360CreativeId	First User CM360 Creative ID
firstUserCm360CreativeName	First User CM360 Creative Name
firstUserCm360CreativeType	First User CM360 Creative Type
firstUserCm360CreativeTypeId	First User CM360 Creative Type ID
firstUserCm360CreativeVersion	First User CM360 Creative Version
firstUserCm360Medium	First User CM360 Medium
firstUserCm360PlacementCostStructure	First User CM360 Placement Cost Structure
firstUserCm360PlacementId	First User CM360 Placement ID
firstUserCm360PlacementName	First User CM360 Placement Name
firstUserCm360RenderingId	First User CM360 Rendering ID
firstUserCm360SiteId	First User CM360 Site ID
firstUserCm360SiteName	First User CM360 Site Name
firstUserCm360Source	First User CM360 Source
firstUserCm360SourceMedium	First User CM360 Source Medium
firstUserDefaultChannelGroup	First User CM360 Default Channel Group
firstUserDv360AdvertiserId	First User CM360 Advertiser ID
firstUserDv360AdvertiserName	First User CM360 Advertiser Name
firstUserDv360CampaignId	First User CM360 Campaign ID
firstUserDv360CampaignName	First User CM360 Campaign Name
firstUserDv360CreativeFormat	First User CM360 Creative Format
firstUserDv360CreativeId	First User CM360 Creative ID
firstUserDv360CreativeName	First User CM360 Creative Name
firstUserDv360ExchangeId	First User CM360 Exchange ID
firstUserDv360ExchangeName	First User CM360 Exchange Name
firstUserDv360InsertionOrderId	First User CM360 Insertion Order ID
firstUserDv360InsertionOrderName	First User CM360 Insertion Order Name
firstUserDv360LineItemId	First User CM360 Line Item ID
firstUserDv360LineItemName	First User CM360 Line Item Name
firstUserDv360Medium	First User CM360 Medium
firstUserDv360PartnerId	First User CM360 Partner ID
firstUserDv360PartnerName	First User CM360 Partner Name
firstUserDv360Source	First User CM360 Source
firstUserDv360SourceMedium	First User CM360 Source Medium
firstUserGoogleAdsAccountName	First User Google Ads Account Name
firstUserGoogleAdsAdGroupId	First User Google Ads Ad Group ID
firstUserGoogleAdsAdGroupName	First User Google Ads Ad Group Name
firstUserGoogleAdsAdNetworkType	First User Google Ads Ad Network Type
firstUserGoogleAdsCampaignId	First User Google Ads Campaign ID
firstUserGoogleAdsCampaignName	First User Google Ads Campaign Name
firstUserGoogleAdsCampaignType	First User Google Ads Campaign Type
firstUserGoogleAdsCreativeId	First User Google Ads Creative ID
firstUserGoogleAdsCustomerId	First User Google Ads Customer ID
firstUserGoogleAdsKeyword	First User Google Ads Keyword
firstUserGoogleAdsQuery	First User Google Ads Query
firstUserManualAdContent	First User Manual Ad Content
firstUserManualCampaignId	First User Manual Campaign ID
firstUserManualCampaignName	First User Manual Campaign Name
firstUserManualCreativeFormat	First User Manual Creative Format
firstUserManualMarketingTactic	First User Manual Marketing Tactic
firstUserManualMedium	First User Manual Medium
firstUserManualSource	First User Manual Source
firstUserManualSourceMedium	First User Manual Source Medium
firstUserManualSourcePlatform	First User Manual Source Platform
firstUserManualTerm	First User Manual Term
firstUserMedium	First User Medium
firstUserPrimaryChannelGroup	First User Primary Channel Group
firstUserSa360AdGroupId	First User SA360 Ad Group ID
firstUserSa360AdGroupName	First User SA360 Ad Group Name
firstUserSa360CampaignId	First User SA360 Campaign ID
firstUserSa360CampaignName	First User SA360 Campaign Name
firstUserSa360CreativeFormat	First User SA360 Creative Format
firstUserSa360EngineAccountId	First User SA360 Engine Account ID
firstUserSa360EngineAccountName	First User SA360 Engine Account Name
firstUserSa360EngineAccountType	First User SA360 Engine Account Type
firstUserSa360KeywordText	First User SA360 Keyword Text
firstUserSa360ManagerAccountId	First User SA360 Manager Account ID
firstUserSa360ManagerAccountName	First User SA360 Manager Account Name
firstUserSa360Medium	First User SA360 Medium
firstUserSa360Query	First User SA360 Query
firstUserSa360Source	First User SA360 Source
firstUserSa360SourceMedium	First User SA360 Source Medium
firstUserSource	First User Source
firstUserSourceMedium	First User Source Medium
firstUserSourcePlatform	First User Source Platform
fullPageUrl	Full page URL
googleAdsAccountName	Google Ads Account Name
googleAdsAdGroupId	Google Ads Ad Group ID
googleAdsAdGroupName	Google Ads Ad Group Name
googleAdsAdNetworkType	Google Ads Ad Network Type
googleAdsCampaignId	Google Ads Campaign ID
googleAdsCampaignName	Google Ads Campaign Name
googleAdsCampaignType	Google Ads Campaign Type
googleAdsCreativeId	Google Ads Creative ID
googleAdsCustomerId	Google Ads Customer ID
googleAdsKeyword	Google Ads Keyword
googleAdsQuery	Google Ads Query
groupId	Group ID
hostName	Hostname
hour	Hour
isKeyEvent	Key event status
isoWeek	ISO WEEK
isoYear	ISO YEAR
isoYearIsoWeek	ISO Year & week
itemAffiliation	Item Affiliation
itemBrand	Item Brand
itemCategory	Item Category1
itemCategory2	Item Category2
itemCategory3	Item Category3
itemCategory4	Item Category4
itemCategory5	Item Category5
itemId	Item ID
itemListId	Item List ID
itemListName	Item List Name
itemListPosition	Item List Position
itemLocationID	Item Location ID
itemName	Item Name
itemPromotionCreativeName	Item Promotion Creative Name
itemPromotionCreativeSlot	Item Promotion Creative Slot
itemPromotionId	Item Promotion ID
itemPromotionName	Item Promotion Name
itemVariant	Item Variant
landingPage	Landing Page
landingPagePlusQueryString	Landing Page Plus Querystring
language	Language
languageCode	Language Code
level	Level
linkClasses	Link Classes
linkDomain	Link Domain
linkId	Link ID
linkText	Link Text
linkUrl	Link URL
manualAdContent	Manual Ad Content
manualCampaignId	Manual Campaign ID
manualCampaignName	Manual Campaign Name
manualCreativeFormat	Manual Creative Format
manualMarketingTactic	Manual Marketing Tactic
manualMedium	Manual Medium
manualSource	Manual Source
manualSourceMedium	Manual Source Medium
manualSourcePlatform	Manual Source Platform
manualTerm	Manual Term
medium	Medium
method	Method
minute	Minute
mobileDeviceBranding	Mobile Device Branding
mobileDeviceMarketingName	Mobile Device Marketing Name
mobileDeviceModel	Mobile Device Model
month	Month
newVsReturning	New VS Returning
nthDay	nth Day
nthHour	nth Hour
nthMinute	nth Minute
nthMonth	nth Month
nthWeek	nth Week
nthYear	nth Year
operatingSystem	OS
operatingSystemVersion	OS Version
operatingSystemWithVersion	OS & OS Version
orderCoupon	Order Coupon
outbound	Outbound
pageLocation	Page Location
pagePath	Page Path
pagePathPlusQueryString	Page Path & Querystring
pageReferrer	Page Referrer
pageTitle	Page Title
percentScrolled	Percent Scrolled
platform	Platform
platformDeviceCategory	Platform device category
primaryChannelGroup	Primary Channel Group
region	Region
sa360AdGroupId	SA360 Ad group ID
sa360AdGroupName	SA360 Ad Group Name
sa360CampaignId	SA360 Campaign ID
sa360CampaignName	SA360 Campaign Name
sa360CreativeFormat	SA360 Creative Format
sa360EngineAccountId	SA360 Engine Account ID
sa360EngineAccountName	SA360 Engine Account Name
sa360EngineAccountType	SA360 Engine Account Type
sa360KeywordText	SA360 Keyword Text
sa360ManagerAccountId	SA360 Manager Account ID
sa360ManagerAccountName	SA360 Manager Account Name
sa360Medium	SA360 Medium
sa360Query	SA360 Query
sa360Source	SA360 Source
sa360SourceMedium	SA360 Source Medium
screenResolution	Screen Resolution
searchTerm	Search Term
sessionCampaignId	Session Campaing ID
sessionCampaignName	Session Campaign Name
sessionCm360AccountId	Session CM360 Account ID
sessionCm360AccountName	Session CM360 Account Name
sessionCm360AdvertiserId	Session CM360 Advertiser ID
sessionCm360AdvertiserName	Session CM360 Advertiser Name
sessionCm360CampaignId	Session CM360 Campaign ID
sessionCm360CampaignName	Session CM360 Campaign Name
sessionCm360CreativeFormat	Session CM360 Creative Format
sessionCm360CreativeId	Session CM360 Creative ID
sessionCm360CreativeName	Session CM360 Creative Name
sessionCm360CreativeType	Session CM360 Creative Type
sessionCm360CreativeTypeId	Session CM360 Creative Type ID
sessionCm360CreativeVersion	Session CM360 Creative Version
sessionCm360Medium	Session CM360 Medium
sessionCm360PlacementCostStructure	Session CM360 Placement Cost Structure
sessionCm360PlacementId	Session CM360 Placement ID
sessionCm360PlacementName	Session CM360 Placement Name
sessionCm360RenderingId	Session CM360 Rendering ID
sessionCm360SiteId	Session CM360 Site ID
sessionCm360SiteName	Session CM360 Site Name
sessionCm360Source	Session CM360 Source
sessionCm360SourceMedium	Session CM360 Source Medium
sessionDefaultChannelGroup	Session Default Channel Group
sessionDv360AdvertiserId	Session DV360 Advertiser ID
sessionDv360AdvertiserName	Session DV360 Advertiser Name
sessionDv360CampaignId	Session DV360 Campaign ID
sessionDv360CampaignName	Session DV360 Campaign Name
sessionDv360CreativeFormat	Session DV360 Creative Format
sessionDv360CreativeId	Session DV360 Creative ID
sessionDv360CreativeName	Session DV360 Creative Name
sessionDv360ExchangeId	Session DV360 Exchange ID
sessionDv360ExchangeName	Session DV360 Exchange Name
sessionDv360InsertionOrderId	Session DV360 Insertion Order ID
sessionDv360InsertionOrderName	Session DV360 Insertion Order Name
sessionDv360LineItemId	Session DV360 Line Item ID
sessionDv360LineItemName	Session DV360 Line Item Name
sessionDv360Medium	Session DV360 Medium
sessionDv360PartnerId	Session DV360 Partner ID
sessionDv360PartnerName	Session DV360 Partner Name
sessionDv360Source	Session DV360 Source
sessionDv360SourceMedium	Session DV360 Source Medium
sessionGoogleAdsAccountName	Session Google Ads Account Name
sessionGoogleAdsAdGroupId	Session Google Ads Ad Group ID
sessionGoogleAdsAdGroupName	Session Google Ads Ad Group Name
sessionGoogleAdsAdNetworkType	Session Google Ads Ad Network Type
sessionGoogleAdsCampaignId	Session Google Ads Campaign ID
sessionGoogleAdsCampaignName	Session Google Ads Campaign Name
sessionGoogleAdsCampaignType	Session Google Ads Campaign Type
sessionGoogleAdsCreativeId	Session Google Ads Creative ID
sessionGoogleAdsCustomerId	Session Google Ads Customer ID
sessionGoogleAdsKeyword	Session Google Ads Keyword
sessionGoogleAdsQuery	Session Google Ads Query
sessionManualAdContent	Session Manual Ad Content
sessionManualCampaignId	Session Manual Campaign ID
sessionManualCampaignName	Session Manual Campaign Name
sessionManualCreativeFormat	Session Manual Creative Format
sessionManualMarketingTactic	Session Manual Marketing Tactic
sessionManualMedium	Session Manual Medium
sessionManualSource	Session Manual Source
sessionManualSourceMedium	Session Manual Source Medium
sessionManualSourcePlatform	Session Manual Source Platform
sessionManualTerm	Session Manual Term
sessionMedium	Session Medium
sessionPrimaryChannelGroup	Session Primary Channel Group
sessionSa360AdGroupId	Session SA360 Ad Group ID
sessionSa360AdGroupName	Session SA360 Ad Group Name
sessionSa360CampaignId	Session SA360 Campaign ID
sessionSa360CampaignName	Session SA360 Campaign Name
sessionSa360CreativeFormat	Session SA360 Creative Format
sessionSa360EngineAccountId	Session SA360 Engine Account ID
sessionSa360EngineAccountName	Session SA360 Engine Account Name
sessionSa360EngineAccountType	Session SA360 Engine Account Type
sessionSa360Keyword	Session SA360 Keyword
sessionSa360ManagerAccountId	Session SA360 Manager Account ID
sessionSa360ManagerAccountName	Session SA360 Manager Account Name
sessionSa360Medium	Session SA360 Medium
sessionSa360Query	Session SA360 Query
sessionSa360Source	Session SA360 Source
sessionSa360SourceMedium	Session SA360 Source Medium
sessionSource	Session Source
sessionSourceMedium	Session Source Medium
sessionSourcePlatform	Session Source Platform
shippingTier	Shipping Tier
signedInWithUserId	Signed In With User ID
source	Source
sourceMedium	Source Medium
sourcePlatform	Source Platform
streamId	Stream ID
streamName	Stream Name
testDataFilterId	Test Data Filter ID
testDataFilterName	Test Data Filter Name
transactionId	Transaction ID
unifiedPagePathScreen	Unified Page Path Screen
unifiedPageScreen	Unified Page Screen
unifiedScreenClass	Unified Screen Class
unifiedScreenName	Unified Screen Name
userAgeBracket	User Age Bracket
userGender	User Gender
videoProvider	Video Provider
videoTitle	Video Title
videoUrl	Video URL
virtualCurrencyName	Virtual Currency Name
visible	Visible
week	Week
year	Year
yearMonth	Year Month
yearWeek	Year Week

Metrics

Key	Description
active1DayUsers	Active 1 Day Users
active28DayUsers	Active 28 Days Users
active7DayUsers	Active 7 Days Users
activeUsers	Active Users
adUnitExposure	Ad Unit Exposure
addToCarts	Add to Carts
advertiserAdClicks	Advertiser Ad Clicks
advertiserAdCost	Advertiser Ad Cost
advertiserAdCostPerClick	Advertiser Ad Cost Per Click
advertiserAdCostPerKeyEvent	Advertiser Ad Cost Per Key Event
advertiserAdImpressions	Advertiser Ad Impressions
averagePurchaseRevenue	Average Purchase Revenue
averagePurchaseRevenuePerPayingUser	Average Purchase Revenue Per Paying User
averagePurchaseRevenuePerUser	Average Purchase Revenue Per User
averageRevenuePerUser	Average Revenue Per User
averageSessionDuration	Average Session Duration
bounceRate	Bounce Rate
cartToViewRate	Cart To View Rate
checkouts	Checkouts
cohortActiveUsers	Cohort Active Users
cohortTotalUsers	Cohort Total Users
crashAffectedUsers	Crash Affected Users
crashFreeUsersRate	Crash Free Users Rate
dauPerMau	DAU Per MAU
dauPerWau	DAU Per WAU
ecommercePurchases	Ecommerce Purchases
engagedSessions	Engaged Sessions
engagementRate	Engagement Rate
eventCount	Event Count
eventCountPerUser	Event Count Per User
eventValue	Event Value
eventsPerSession	Events Per Session
firstTimePurchaserRate	First Time Purchaser Rate
firstTimePurchasers	First Time Purchasers
firstTimePurchasersPerNewUser	First Time Purchasers Per New User
grossItemRevenue	Gross Item Revenue
grossPurchaseRevenue	Gross Purchase Revenue
itemDiscountAmount	Item Discount Amount
itemListClickEvents	Item List Click Events
itemListClickThroughRate	Item List Click Through Rate
itemListViewEvents	Item List View Events
itemPromotionClickThroughRate	Item Promotion Click Through Rate
itemRefundAmount	Item Refund Amount
itemRevenue	Item Revenue
itemViewEvents	Item View Events
itemsAddedToCart	Items Added To Cart
itemsCheckedOut	Items Checked Out
itemsClickedInList	Items Clicked In List
itemsClickedInPromotion	Items Clicked In Promotion
itemsPurchased	Items Purchased
itemsViewed	Items Viewed
itemsViewedInList	Items Viewed In List
itemsViewedInPromotion	Items Viewd In Promotion
keyEvents	Key Events
newUsers	New Users
organicGoogleSearchAveragePosition	Organic Google Search Average Position
organicGoogleSearchClickThroughRate	Organic Google Search Click Through Rate
organicGoogleSearchClicks	Organic Google Search Clicks
organicGoogleSearchImpressions	Organic Google Search Impressions
promotionClicks	Promotion Clicks
promotionViews	Promotion Views
publisherAdClicks	Publisher Ad Clicks
publisherAdImpressions	Publisher Ad Impressions
purchaseRevenue	Purchase Revenue
purchaseToViewRate	Purchase To View Rate
purchaserRate	Purchaser Rate
refundAmount	Refund Amount
returnOnAdSpend	Return On Ad Spend
screenPageViews	Screen Page View
screenPageViewsPerSession	Screen Page Views Per Session
screenPageViewsPerUser	Screen Page Views Per User
scrolledUsers	Scrolled Users
sessionKeyEventRate	Session Key Event Rate
sessions	Sessions
sessionsPerUser	Sessions Per User
shippingAmount	Shipping Amount
taxAmount	Tax Amount
totalAdRevenue	Total Ad Revenue
totalPurchasers	Total Purchasers
totalRevenue	Total Revenue
totalUsers	Total Users
transactions	Transactions
transactionsPerPurchaser	Transactions Per Purchaser
userEngagementDuration	User Engagement Duration
userKeyEventRate	User Key Event Rate
wauPerMau	WAU Per MAU