Campaign Insights

User Interface

Automation

Dataflow

Field	Description	Comment
Customer ID	Select Customer ID
Campaigns	All Select campaigns
Metrics (Campaign)	Select Metrics	Refer to "Metrics(Campaign)" section below this page
Metrics	Select Metrics	Refer to "Metrics" section below this page
Date Range	Yesterday (Default) Today Last 7 Days Last Business Week This Month Last Month Last 14 Days Last 30 Days This Week Sun Today This Week Mon Today Last Week Sun Sat Last Week Mon Sun
Order By	Campaign ID (Deafult) Campaign Name Campaign Status Start date of the Campaign End date of the Campaign
Order Direction	Ascending (Default) Descending

Response Datas

Metrics(Campaign)

Key	Description
campaign.accessible_bidding_strategy	Accessible bidding strategy
campaign.ad_serving_optimization_status	Ad serving optimation status
campaign.advertising_channel_sub_type	Advertising channel sub type
campaign.advertising_channel_type	Advertising channel type
campaign.app_campaign_setting.app_id	App ID of the app campaign
campaign.app_campaign_setting.app_store	App store of the app campaign
campaign.app_campaign_setting.bidding_strategy_goal_type	Bidding strategy goal type of the app campaign
campaign.asset_automation_settings	Asset automation settings
campaign.audience_setting.use_audience_grouped	Use audience grouped
campaign.base_campaign	Base campaign
campaign.bidding_strategy	Bidding strategy
campaign.bidding_strategy_system_status	Bidding strategy system status
campaign.bidding_strategy_type	Bidding strategy type
campaign.brand_guidelines_enabled	Brand guidelines enabled
campaign.campaign_budget	Campaign budget
campaign.campaign_group	Campaign group
campaign.commission.commission_rate_micros	Commission rate micros
campaign.demand_gen_campaign_settings.upgraded_targeting	Upraded targeting
campaign.dynamic_search_ads_setting.domain_name	Domain name of dynamic search ads setting
campaign.dynamic_search_ads_setting.feeds	Feeds of the dynamic search ads setting
campaign.video_campaign_settings.video_ad_inventory_control.allow_shorts	Allow shorts video
campaign.video_campaign_settings.video_ad_inventory_control.allow_in_stream	Allow in stream
campaign.video_campaign_settings.video_ad_inventory_control.allow_in_feed	Allow in feed
campaign.video_brand_safety_suitability	Video brand safety suitability
campaign.vanity_pharma.vanity_pharma_display_url_mode	Vanity pharma display url mode
campaign.vanity_pharma.vanity_pharma_text	Vanity pharma text
campaign.url_expansion_opt_out	Url expansion opt out
campaign.url_custom_parameters	Url custom parameters
campaign.travel_campaign_settings.travel_account_id	Travel account ID
campaign.tracking_url_template	Tracking URL template
campaign.tracking_setting.tracking_url	Tracking URL
campaign.targeting_setting.target_restrictions	Target restrictions
campaign.target_spend.target_spend_micros	Target spend micros
campaign.target_spend.cpc_bid_ceiling_micros	CPC bid ceiling micros
campaign.target_roas.target_roas	Target ROAS
campaign.target_roas.cpc_bid_floor_micros	CPC bid floor micros
campaign.target_roas.cpc_bid_ceiling_micros	CPC bid ceiling micros
campaign.target_impression_share.location_fraction_micros	Location fraction micros of the target impression share
campaign.target_impression_share.location	Location of the target impression share
campaign.target_impression_share.cpc_bid_ceiling_micros	CPC bid ceiling micros of the target impression share
campaign.target_cpv	Target CPV
campaign.target_cpm.target_frequency_goal.time_unit	Time unit of the target frequency goal
campaign.target_cpm.target_frequency_goal.target_count	Target count of the target frequency goal
campaign.target_cpa.target_cpa_micros	Target CPA micros
campaign.target_cpa.cpc_bid_floor_micros	CPC bid floor micros of the target CPA
campaign.target_cpa.cpc_bid_ceiling_micros	CPC bid ceiling micros of the target CPA
campaign.status	Campaign status
campaign.start_date	Start date of the campaign
campaign.shopping_setting.use_vehicle_inventory	Use vehicle inventory
campaign.shopping_setting.merchant_id	Merchant ID of the shopping setting
campaign.shopping_setting.feed_label	Feed label of the shopping setting
campaign.shopping_setting.enable_local	Enable local of the shopping setting
campaign.shopping_setting.disable_product_feed	Disable product feed of the shopping setting
campaign.shopping_setting.campaign_priority	Campaign priority of the shopping setting
campaign.shopping_setting.advertising_partner_ids	Advertising partner IDs of the shopping setting
campaign.serving_status	Serving status
campaign.selective_optimization.conversion_actions	Conversation actions
campaign.resource_name	Resource name
campaign.real_time_bidding_setting.opt_in	Opt-in of the real time bidding setting
campaign.primary_status_reasons	Primary status reasons
campaign.primary_status	Primary status
campaign.performance_max_upgrade.status	Performance max upgrade status
campaign.performance_max_upgrade.pre_upgrade_campaign	Pre upgrade campaign
campaign.performance_max_upgrade.performance_max_campaign	Performance max campaign
campaign.percent_cpc.enhanced_cpc_enabled	Enhanced CPC enabled
campaign.percent_cpc.cpc_bid_ceiling_micros	CPC bid ceiling micros
campaign.payment_mode	Payment mode
campaign.optimization_score	Optimization score
campaign.optimization_goal_setting.optimization_goal_types	Optimization goal types
campaign.network_settings.target_youtube	Target YouTube
campaign.network_settings.target_search_network	Target search network
campaign.network_settings.target_partner_search_network	Target partner search network
campaign.network_settings.target_google_search	Target google search
campaign.network_settings.target_google_tv_network	Target google TV network
campaign.network_settings.target_content_network	Target content network
campaign.name	Campaign name
campaign.maximize_conversions.target_cpa_micros	Target CPA
campaign.maximize_conversion_value.target_roas	Target ROAS
campaign.manual_cpv	Manual CPV
campaign.manual_cpm	Manual CPM
campaign.manual_cpc.enhanced_cpc_enabled	Enabled CPC Enhanced
campaign.manual_cpa	Manual CPA
campaign.local_services_campaign_settings.category_bids	Category bids
campaign.local_campaign_setting.location_source_type	Location source type
campaign.listing_type	Listing type of the campaign
campaign.labels	Labels of the campaign
campaign.keyword_match_type	Keyword match type
campaign.id	Campaign ID
campaign.hotel_setting.hotel_center_id	Hotel center ID
campaign.hotel_property_asset_set	Hotel property asset set
campaign.geo_target_type_setting.positive_geo_target_type	Positive geo target type
campaign.geo_target_type_setting.negative_geo_target_type	Negative geo target type
campaign.frequency_caps	Frequency Caps
campaign.fixed_cpm.target_frequency_info.time_unit	Time unit of the fixed CPM target frequency
campaign.fixed_cpm.target_frequency_info.target_count	Target count of the fixed CPM target frequency
campaign.fixed_cpm.goal	Fixed CPM goal
campaign.final_url_suffix	Final url suffix
campaign.experiment_type	Experiment type
campaign.excluded_parent_asset_set_types	Excluded parent asset set types
campaign.excluded_parent_asset_field_types	Excluded parent asset field types
campaign.end_date	End date of a campaign
campaign.dynamic_search_ads_setting.use_supplied_urls_only	Use supplied URLs only
campaign.dynamic_search_ads_setting.language_code	Language Code

Metrics

Key	Description
metrics.all_conversions_from_menu	All conversions from menu
metrics.all_conversions_from_location_asset_website	All conversions from location assets website
metrics.all_conversions_from_location_asset_store_visits	All conversions from location asset store visits
metrics.all_conversions_from_location_asset_order	All conversions from location asset order
metrics.all_conversions_from_location_asset_other_engagement	All conversions from location asset other engagement
metrics.all_conversions_from_menu	All conversions from menu
metrics.all_conversions_from_location_asset_click_to_call	All conversions from location asset click to call
metrics.all_conversions_from_location_asset_directions	All conversions from location asset directions
metrics.all_conversions_from_location_asset_menu	All conversions from location asset menu
metrics.revenue_micros	Revenue micros
metrics.search_budget_lost_absolute_top_impression_share	Search budget lost absolute top impression share
metrics.search_absolute_top_impression_share	Search absolute top impression share
metrics.relative_ctr	Relative CTR
metrics.publisher_unknown_clicks	Publisher unknown clicks
metrics.publisher_purchased_clicks	Publisher purchased clicks
metrics.publisher_organic_clicks	Publisher organic clicks
metrics.phone_through_rate	Phone through rate
metrics.phone_impressions	Phone impressions
metrics.phone_calls	Phone calls
metrics.percent_new_visitors	Percent new visitors
metrics.orders	Orders
metrics.new_customer_lifetime_value	New customer lifetime value
metrics.lead_units_sold	Lead units sold
metrics.lead_revenue_micros	Lead revenue micros
metrics.lead_gross_profit_micros	Lead gross profit micros
metrics.lead_cost_of_goods_sold_micros	Lead cost of goods sold micros
metrics.invalid_clicks	Invalid clicks
metrics.invalid_click_rate	Invalid click rate
metrics.interactions	Interactions
metrics.interaction_rate	Interaction rate
metrics.interaction_event_types	Interaction event types
metrics.impressions	Impressions
metrics.gross_profit_micros	Gross profile micros
metrics.gross_profit_margin	Gross profit margin
metrics.gmail_secondary_clicks	Gmail secondary clicks
metrics.gmail_saves	Gmail saves
metrics.gmail_forwards	Gmail forwards
metrics.general_invalid_clicks	General invalid clicks
metrics.general_invalid_click_rate	General invalid click rate
metrics.engagements	Engagements
metrics.engagement_rate	Engagement Rate
metrics.eligible_impressions_from_location_asset_store_reach	Eligible impressions from location asset store reach
metrics.current_model_attributed_conversions_value_per_cost	Current model attributed conversions value per cost
metrics.current_model_attributed_conversions_value	Current model attributed conversions value
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction	Current model attributed conversions from interactions value per interaction
metrics.current_model_attributed_conversions_from_interactions_rate	Current model attributted conversions from interactions rate
metrics.current_model_attributed_conversions	Current model attributed conversions
metrics.ctr	CTR
metrics.cross_sell_units_sold	Cross sell units sold
metrics.cross_sell_revenue_micros	Cross sell revenue micros
metrics.cross_sell_gross_profit_micros	Cross sell gross profit micros
metrics.cross_sell_cost_of_goods_sold_micros	Cross sell cost of goods sold micros
metrics.cross_device_conversions_value_micros	Cross device conversions value micros
metrics.cross_device_conversions	Cross device conversions
metrics.cost_per_current_model_attributed_conversion	Cost per current model attributed conversion
metrics.cost_per_conversion	Cost per conversion
metrics.cost_per_all_conversions	Cost per all conversions
metrics.cost_of_goods_sold_micros	Cost of goods sold micros
metrics.cost_micros	Cost micros
metrics.conversions_value_by_conversion_date	Conversions value by conversion date
metrics.conversions_value	Conversions value
metrics.conversions_from_interactions_rate	Conversions from interactions rate
metrics.conversions_by_conversion_date	Conversions by conversion date
metrics.conversions	Conversions
metrics.content_rank_lost_impression_share	Content rank lost impression share
metrics.content_impression_share	Content impression share
metrics.content_budget_lost_impression_share	Content budget lost impression share
metrics.clicks	Clicks
metrics.bounce_rate	Bounce Rate
metrics.average_time_on_site	Agerage time on site
metrics.average_target_roas	Average target ROAS
metrics.average_target_cpa_micros	Average target CPA micros
metrics.average_page_views	Average page views
metrics.average_order_value_micros	Average order value micros
metrics.average_impression_frequency_per_user	Average impression frequency per user
metrics.average_cpv	Average CPV
metrics.average_cpm	Average CPM
metrics.average_cpc	Average CPC
metrics.average_cpe	Average CPE
metrics.average_cost	Average cost
metrics.average_cart_size	Average cart size
metrics.all_new_customer_lifetime_value	All new customer lifetime value
metrics.all_conversions_value_by_conversion_date	All conversions value by conversion date
metrics.all_conversions_value	All conversions value
metrics.all_conversions_from_store_website	All conversions from store website
metrics.all_conversions_from_store_visit	All conversions from store visit
metrics.all_conversions_from_other_engagement	All conversions from other engagement
metrics.all_conversions_from_order	All conversions from order
metrics.all_conversions_from_menu	All conversions from menu
metrics.all_conversions_from_location_asset_website	All conversions from location asset website
metrics.all_conversions_from_location_asset_store_visits	All conversions from location asset store visits
metrics.all_conversions_from_location_asset_order	All conversions from location asset order
metrics.all_conversions_from_location_asset_other_engagement	All conversions from location asset other engagement